Kelowna Toyota

Kelowna Toyota

It’s no secret that non profits and for profits can, and often do create mutually beneficial relationships as part of their business model…

As I sit here and think about all the tag lines out there and the clever marketing pitches informing us how to feel about this company or that product and their give back model, I ask myself- what does it really mean to be community driven?

It could mean donating a new vehicle to Mamas so we can do better, more cost effective outreach for our most vulnerable clients.

It could mean donating $10,000 to our sustainable nourishment program in 2018 to help  us as fill the gaps in sustainable fresh food security. It could be doubling down and donating $20,000 to our Mamas and family mental health program in 2019 because they recognize that the number of zeros in your bank account shouldn’t be a barrier to the chance to overcome depression, anxiety or other debilitating mental health issues.

It could be making us feel like part of the Kelowna Toyota family from the minute we walk through the doors, to the minute we drive away knowing we are part of a team.

It could mean referring us to a competitors dealership in another province to help us donate dozens of mattresses to kids in need.

To me… It means all of this and more.

Sometimes it even means filling a Tacoma to the brim with men’s clothing and local NHL players to provide necessities to the dads and teen boys support, and it often means finding ways to give back even when it’s done quietly and with little fanfare.

When you ask Jamie, GM of Kelowna Toyota about why he makes giving back such a big part of their business model he says without missing a beat, “We try and support as many different charities in different sectors as we can with only one thing that is required from all of them- that they support our local community in one way or another.” This is the kind of hand up we need from our community leaders, this is for profit companies using kindness and collaboration as currency with their non-profit partners. On that note, Kelowna Toyota is a title sponsor for an Oktoberfest gala on behalf of Brain Trust this Friday, and Mamas will be there to show our love and support for the amazing work done by Brain Trust in the Okanagan. Join us in celebrating companies like Kelowna Toyota who go the extra mile, every time.

Kelowna Toyota has supported all of the below charities in 2019 and I’d love to say it’s an exhaustive list… but knowing these guys, I predict this list will just keep growing.

We are very proud Mamas having partners like these, and proud to be connected to such a wide array of other organizations through their generosity.

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Just because we can’t come together in person for a fundraising event, doesn’t mean we can’t come together as a community who looks after each other.